Psychology Basics

Political Psychology

How psychological processes shape political beliefs, voting, polarization and extremism, and what research says about bridging divides.

On this page
  1. Foundations of Political Psychology
  2. Political Ideology Formation
  3. Voting Behavior and Decision-Making
  4. Political Polarization
  5. Political Persuasion and Attitude Change
  6. Political Identity and Group Dynamics
  7. Authoritarianism and Political Personality
  8. Media Psychology and Misinformation
  9. Political Extremism and Radicalization
  10. Applications and Interventions
  11. Conclusion
  12. Frequently asked questions
  13. Sources

Political psychology examines how psychological processes influence political behavior, attitudes, and decision-making. This interdisciplinary field combines insights from psychology, political science, sociology, and neuroscience to understand why people hold certain political beliefs, how they make voting decisions, and what drives political conflicts and cooperation.

From partisan polarization to the roots of political extremism, political psychology studies the human side of politics. It does not tell people what to believe; its aim is to understand how people on all sides form, defend and change their political views. Many findings in the field are debated, and some well-known results have not replicated, so this page notes where the evidence is strong and where it is contested.

Foundations of Political Psychology

Historical Development

Political psychology emerged as a distinct field in the twentieth century, though its roots trace back to ancient political philosophy. Harold Lasswell's Psychopathology and Politics (1930) applied psychoanalytic ideas to political leaders. The horrors of World War II and the Holocaust prompted psychologists to investigate authoritarianism, prejudice and obedience to authority, leading to The Authoritarian Personality (Adorno and colleagues, 1950) and Gordon Allport's The Nature of Prejudice (1954). Milgram's obedience experiments in the early 1960s showed how readily ordinary people followed harmful instructions under certain conditions. The Stanford Prison Experiment (1971) is often cited alongside them, but later analyses revealed that guards were coached and the study had serious methodological flaws, so it is now treated with caution. The International Society of Political Psychology was founded in 1978.

Core Psychological Processes

Political behavior is influenced by fundamental psychological processes:

Motivated Reasoning

People tend to process political information in ways that confirm their existing beliefs. This motivated reasoning leads individuals to accept information supporting their views uncritically while scrutinizing opposing information skeptically. Ziva Kunda's 1990 review set out the theory of motivated reasoning, and political research by Charles Taber and Milton Lodge (2006) found that people rated arguments matching their views as stronger and spent more time picking apart opposing ones. Some brain imaging studies have reported increased activity in emotion-related regions when people's political beliefs are challenged, though such studies are small and should be interpreted cautiously.

System Justification

System justification theory, developed by John Jost and Mahzarin Banaji in 1994, explains why people often defend existing social, economic, and political arrangements, even when these systems disadvantage them. This psychological tendency helps maintain stability but can also perpetuate inequality and resist necessary social change.

Cognitive Dissonance

When political realities conflict with deeply held beliefs, people experience cognitive dissonance - psychological discomfort that motivates them to reduce inconsistency. This often leads to rationalization, selective exposure to information, or attitude change to maintain psychological consistency.

Political Ideology Formation

Psychological Foundations of Ideology

Political ideologies aren't random collections of beliefs but organized systems reflecting underlying psychological needs and motivations. Research identifies several key psychological factors shaping ideological preferences:

Cognitive Style

A 2003 meta-analysis by John Jost and colleagues found that, on average, people with a stronger need for cognitive closure (a preference for certainty and structure) and lower tolerance of ambiguity were somewhat more likely to hold conservative views, while openness to experience is associated with more liberal views. The associations are modest, vary across countries and issues, and are debated; later research, including work by Thomas Costello and colleagues, suggests that rigid and dogmatic thinking appears among people of all political orientations.

Threat Sensitivity

Some influential early studies reported that conservatives showed stronger physiological responses to threatening images (Oxley and colleagues, 2008) and slightly larger amygdala volumes (Kanai and colleagues, 2011). However, larger replication attempts have found these effects to be much weaker or absent, including a 2020 multi-site replication of the physiological findings by Bert Bakker and colleagues. Self-reported concern about threats does correlate modestly with support for some security-related policies, but the idea that liberals and conservatives have fundamentally different "threat brains" is not well supported.

Moral Foundations

Moral Foundations Theory, developed by Jonathan Haidt, Jesse Graham and colleagues, identifies distinct moral concerns underlying political differences. Their surveys suggest that liberals tend to emphasize care/harm and fairness/cheating most strongly, while conservatives tend to weigh these alongside loyalty/betrayal, authority/subversion, and sanctity/degradation. Critics question how the foundations are measured and whether the pattern holds outside the United States. These different moral priorities shape policy preferences on issues from healthcare to immigration.

Development Across the Lifespan

Political attitudes develop through complex interactions of genetics, family socialization, peer influence, and life experiences. Twin studies, reviewed by Peter Hatemi and colleagues, suggest genetic factors account for roughly 30-40% of variation in broad political attitudes, though this does not mean there are "genes for" particular parties or policies. Early childhood experiences with authority, fairness, and group belonging shape later political orientations. Late adolescence and early adulthood are a key period for political identity formation, often called the "impressionable years."

Voting Behavior and Decision-Making

Rational Choice vs. Psychological Models

Traditional rational choice models assume voters carefully weigh costs and benefits of different candidates and policies. However, psychological research reveals voting decisions are heavily influenced by emotions, social identity, and cognitive shortcuts.

Heuristics and Shortcuts

Given the complexity of political issues, voters rely on heuristics - mental shortcuts simplifying decision-making:

Party Identification

Party affiliation serves as powerful heuristic, with most voters consistently supporting their party's candidates regardless of specific policies. This partisan lens filters how voters perceive political information and evaluate candidates.

Candidate Traits

Voters make rapid judgments about candidates based on facial appearance, voice, and demeanor. In a 2005 study by Princeton psychologists published in Science, judgments of competence based on a one-second glimpse of candidates' faces predicted the winners of about 70% of U.S. Senate races, suggesting superficial impressions can influence voting decisions.

Issue Ownership

Voters associate certain issues with specific parties - economy with conservatives, environment with progressives. When these issues become salient, associated parties gain electoral advantage regardless of actual policy positions.

Emotional Influences

Emotions powerfully shape voting behavior. Research associated with George Marcus's "affective intelligence" theory suggests anxiety can prompt people to seek more information, while anger tends to motivate participation and reliance on existing loyalties. Hope and enthusiasm drive support for change-oriented candidates. Disgust influences moral and political judgments, increasing opposition to outgroups and unconventional behaviors.

Social Influences

Voting decisions occur within social contexts. Social pressure, peer networks, and community norms significantly influence turnout and vote choice. In a large 2006 field experiment by Alan Gerber, Donald Green and Christopher Larimer, mailings telling people that their own and their neighbors' voting records would be shared raised turnout by about 8 percentage points.

Political Polarization

Affective Polarization

Modern polarization extends beyond policy disagreements to emotional animosity between political groups. Affective polarization - dislike and distrust of opposing partisans - has increased dramatically in many democracies. Surveys show Americans have become much more likely to say they would be unhappy if a child married someone from the opposing party, and Shanto Iyengar and Sean Westwood (2015) found partisan bias in some tasks exceeded racial bias. Research on affective polarization in other democracies finds similar trends in some countries but not others.

Psychological Mechanisms

Ingroup Bias and Outgroup Derogation

Humans naturally favor their own groups while viewing outgroups suspiciously. Political parties tap into these tribal instincts, transforming policy debates into identity conflicts. See our guide to in-group bias.

False Polarization

Research by the group More in Common and others shows people systematically overestimate political differences, assuming opponents hold more extreme views than they actually do. This false polarization creates self-fulfilling prophecies, as perceived extremism justifies adopting more extreme positions in response.

Selective Exposure

Digital media makes it easy to seek out agreeable information. However, research on "filter bubbles" suggests the effect is smaller than often claimed: most people encounter a mix of sources, and large 2023 experiments run with Meta during the 2020 U.S. election found that changing users' feeds reduced exposure to like-minded content without measurably changing their political attitudes over the study period.

Consequences of Polarization

Extreme polarization undermines democratic functioning. It reduces legislative productivity, decreases trust in institutions, and increases support for undemocratic tactics when one's party benefits. Polarization also damages personal relationships and mental health, as political stress becomes chronic source of anxiety and social conflict.

Political Persuasion and Attitude Change

Dual-Process Models

The elaboration likelihood model of Richard Petty and John Cacioppo describes persuasion as operating through two routes: systematic processing of argument quality and heuristic processing using mental shortcuts. Highly motivated and knowledgeable individuals engage systematic processing, carefully evaluating evidence and logic. Most political persuasion, however, occurs through peripheral routes using source credibility, emotional appeals, and social proof.

Resistance to Persuasion

Political attitudes prove remarkably resistant to change due to:

Confirmation Bias

People tend to seek information confirming existing beliefs while avoiding contradictory evidence (confirmation bias). This selective exposure strengthens existing attitudes and creates echo chambers resistant to outside influence.

Motivated Skepticism

When encountering challenging information, people become temporary critical thinkers, identifying flaws and generating counterarguments. This motivated skepticism applies asymmetrically - accepting confirming information uncritically while scrutinizing disconfirming information intensely.

Backfire Effects

A widely cited 2010 study by Brendan Nyhan and Jason Reifler reported that corrections sometimes strengthened false beliefs, a "backfire effect." Later, larger studies, including work by Thomas Wood and Ethan Porter (2019), found that backfire is rare: corrections usually move beliefs in the accurate direction, though often only modestly and temporarily, and they may not change related attitudes or votes.

Effective Persuasion Strategies

Despite resistance, certain approaches facilitate attitude change:

Self-Affirmation

Affirming personal values before encountering threatening information reduces defensive processing, increasing openness to challenging views. Some studies have found this increases openness on politically charged topics, though results have been inconsistent across studies.

Narrative Persuasion

Stories bypass analytical defenses, allowing people to experience different perspectives emotionally. Personal narratives from outgroup members reduce prejudice more effectively than statistical arguments.

Moral Reframing

Research by Matthew Feinberg and Robb Willer suggests that framing arguments in terms of the audience's moral values increases persuasion. Environmental messages emphasizing purity and patriotism resonate with conservatives, while military spending arguments emphasizing fairness appeal to liberals.

Political Identity and Group Dynamics

Social Identity Theory

Building on Henri Tajfel and John Turner's social identity theory (1979), researchers argue that political affiliations function as social identities, providing belonging, meaning, and self-esteem. People derive psychological benefits from group membership, motivating them to maintain positive group distinctiveness. This drive for positive distinctiveness leads to ingroup favoritism and outgroup discrimination, even when groups are arbitrarily assigned.

Identity-Protective Cognition

Dan Kahan and colleagues describe identity-protective cognition: when accepting a fact seems to threaten one's group, people may reject it to maintain group standing. Their studies found that, on polarized issues such as climate change and gun control, people with greater numeracy were sometimes more polarized, apparently using their skills to defend their side. This pattern has been documented among people across the political spectrum, and some later studies suggest that accuracy motives can still win out when incentives favor them.

Political Socialization

Political identities develop through socialization processes:

Family Transmission

Parents transmit political orientations through explicit teaching and implicit modeling. Children absorb political attitudes alongside religious and cultural values, creating durable political identities often lasting lifetimes.

Peer Influence

Peer networks powerfully shape political attitudes, particularly during adolescence and young adulthood. Social conformity pressures and desire for belonging lead individuals to adopt group political norms.

Institutional Socialization

Schools, media, and civic organizations shape political understanding and engagement. Educational experiences influence political knowledge, efficacy, and participation patterns throughout life.

Intersectional Identities

Political psychology increasingly recognizes how multiple identities - race, gender, class, religion - intersect to shape political experiences. These intersections create unique political perspectives and coalition possibilities, challenging simplistic partisan categories.

Authoritarianism and Political Personality

Authoritarian Personality

The authoritarian personality, described by Theodor Adorno and colleagues in 1950 and measured with their "F-scale," was characterized by submission to authority, aggression toward outgroups, and conventional thinking. The original work was heavily criticized for methodological problems and psychoanalytic assumptions, but the core idea was refined into modern measures that predict support for strongman leaders and punitive policies.

Right-Wing Authoritarianism (RWA)

Developed by Bob Altemeyer in 1981, RWA encompasses three attitudes: authoritarian submission to established authorities, authoritarian aggression toward sanctioned targets, and conventionalism adhering to traditional values. High RWA individuals support tough law enforcement, military intervention, and traditional moral values. They respond strongly to threats, supporting authoritarian measures during crises.

Social Dominance Orientation (SDO)

SDO, developed by Jim Sidanius and Felicia Pratto, reflects preference for group-based hierarchy and inequality. High SDO individuals support policies maintaining group dominance - opposing affirmative action, welfare programs, and immigration. While RWA focuses on submission to authority, SDO emphasizes domination over subordinate groups.

Left-Wing Authoritarianism

Whether authoritarianism exists on the political left was long debated. In 2022, Thomas Costello and colleagues published a validated measure of left-wing authoritarianism, capturing anti-hierarchical aggression, top-down censorship and anti-conventionalism, and found it predicted some forms of intolerance. Researchers continue to debate how common it is and how it compares with right-wing authoritarianism.

Threat and Authoritarianism

Authoritarian attitudes increase during threatening times. Terrorism, economic crisis, and pandemic activate authoritarian responses across political spectrum. This dynamic explains how democratic societies can rapidly shift toward authoritarianism when citizens prioritize security over freedom.

Media Psychology and Misinformation

Information Processing in Digital Age

Digital media fundamentally alters political information processing. Information abundance creates attention scarcity, leading people to rely increasingly on cognitive shortcuts and social cues rather than careful evaluation.

Misinformation Susceptibility

Psychological factors influencing misinformation belief:

Cognitive Factors

Research by Gordon Pennycook and David Rand found that lower analytical thinking and higher reliance on intuition predict misinformation susceptibility. People who pause to reflect show greater ability to distinguish true from false information, regardless of political alignment.

Motivational Factors

Partisan motivation strongly influences misinformation belief. People readily accept false information favoring their side while correctly identifying opposing misinformation. This politically motivated reasoning operates automatically, occurring even among highly educated individuals.

Repetition and Familiarity

Repeated exposure increases belief through the illusory truth effect, first documented by Lynn Hasher and colleagues in 1977. A 2018 study of Twitter by Soroush Vosoughi, Deb Roy and Sinan Aral found that false news stories spread farther and faster than true ones, largely because people (not bots) shared novel, emotionally arousing content.

Echo Chambers and Filter Bubbles

Echo chambers are real for some heavily engaged users, particularly in partisan online communities, but large studies of browsing and social media data suggest that most people's news diets are less segregated than popular accounts imply. A small, highly active minority consumes most of the most one-sided and false content.

Conspiracy Theories

Conspiracy theories fulfill psychological needs for understanding, control, and belonging. They flourish during uncertainty, offering simple explanations for complex events. Conspiracy beliefs correlate with feelings of powerlessness, anomie, and distrust of authorities. Once adopted, conspiracy beliefs resist disconfirmation, as contradictory evidence becomes proof of cover-up.

Political Extremism and Radicalization

Psychological Pathways to Extremism

Radicalization involves gradual adoption of extreme political beliefs and potential violence endorsement. Multiple psychological pathways lead to extremism:

Personal Uncertainty

Arie Kruglanski's significance quest theory suggests extremism offers meaning and importance to those experiencing uncertainty or insignificance. Personal crises, social marginalization, and identity confusion create vulnerability to extremist narratives offering purpose and belonging.

Group Polarization

Group processes matter too: groups tend to shift toward more extreme positions through risk shift and repeated exposure to one-sided arguments. Isolated groups lacking diverse perspectives progressively radicalize, normalizing increasingly extreme positions.

Moral Disengagement

Extremist violence requires overcoming moral inhibitions against harming others. Albert Bandura's moral disengagement mechanisms - dehumanization, moral justification, displacement of responsibility - enable ordinary people to commit extraordinary violence for political causes.

Online Radicalization

Digital platforms facilitate radicalization through:

Algorithmic Amplification

Recommendation algorithms that prioritize engagement have been suspected of pushing users toward more extreme content. Evidence is mixed: some audits found pathways to extreme material, while large studies of actual viewing behavior suggest most consumption of extreme content comes from people who already seek it out or follow such channels.

Community Building

Online communities provide social support for extreme beliefs. These virtual spaces offer belonging and validation while insulating members from moderating influences.

Gamification

Researchers have documented extremist groups borrowing elements of gaming culture, such as in-jokes, memes and competitive leaderboards, to attract young people. How much this contributes to radicalization is still being studied.

Deradicalization

Psychological principles inform deradicalization efforts. Effective programs address underlying needs driving extremism - providing alternative sources of meaning, belonging, and significance. Contact with former extremists, exposure to complexity, and restoration of social connections facilitate disengagement from extreme movements.

Applications and Interventions

Reducing Political Polarization

Intergroup Contact

Drawing on intergroup contact theory, structured contact between political opponents can reduce affective polarization. Programs bringing together Republicans and Democrats for collaborative activities decrease animosity and increase empathy. Virtual contact through video conversations shows similar benefits, offering scalable intervention possibilities.

Perspective-Taking

Exercises encouraging perspective-taking reduce political animosity. Writing about issues from opponents' perspectives or explaining opponents' positions accurately decreases false polarization and increases political tolerance.

Superordinate Goals

Emphasizing shared challenges requiring cooperation reduces partisan hostility. Framing issues like infrastructure or pandemic response as common problems rather than partisan battles facilitates collaboration.

Combating Misinformation

Prebunking

Inoculation theory, first proposed by William McGuire in the 1960s and applied to misinformation by Sander van der Linden, Jon Roozenbeek and colleagues, suggests exposing people to weakened forms of misleading arguments builds resistance. Prebunking, warning about manipulation techniques before exposure, has shown promising effects in experiments and online field studies, although effects can fade over time and work best alongside fact-checking.

Lateral Reading

Teaching lateral reading, the habit professional fact-checkers use of leaving a website to check what other sources say about it, improves information evaluation in studies by Sam Wineburg and colleagues. Digital literacy education emphasizing source verification reduces misinformation susceptibility.

Accuracy Nudges

Pennycook and Rand's studies found that simple reminders to consider accuracy before sharing modestly reduce misinformation sharing, though effects are small and debated. These nudges activate analytical thinking, helping people recognize false information they might otherwise share impulsively.

Promoting Democratic Engagement

Civic Education

Psychological research informs civic education promoting democratic values and skills. Programs teaching critical thinking, media literacy, and constructive dialogue prepare citizens for democratic participation.

Deliberative Democracy

Structured deliberation forums allow citizens to discuss issues respectfully across differences. These deliberative experiences increase political knowledge, tolerance, and efficacy while reducing polarization.

Behavioral Insights

Applying behavioral science improves democratic participation. Making voting plans increases turnout. Social pressure messaging motivates participation. Simplifying registration reduces barriers. These nudges strengthen democratic engagement without coercion.

Future Directions

Political psychology faces critical challenges as democracies navigate technological disruption, cultural change, and global crises. Understanding psychological factors underlying political behavior becomes increasingly vital for maintaining democratic stability and promoting constructive political engagement. Future research must address emerging phenomena like artificial intelligence's impact on political psychology, virtual reality's potential for empathy-building, and psychological interventions scaling to address societal-level polarization.

Conclusion

Political psychology reveals that political behavior emerges from deep psychological processes - our need for belonging, desire for certainty, moral intuitions, and cognitive limitations. Understanding these psychological foundations helps explain seemingly irrational political phenomena and suggests interventions for improving democratic discourse.

As societies confront challenges requiring collective action - climate change, inequality, technological disruption - political psychology offers essential insights. By understanding how minds shape politics and politics shapes minds, we can work toward more informed, empathetic, and effective democratic citizenship. The field reminds us that behind every political position stands a human being with psychological needs, fears, and aspirations deserving of understanding, even when we disagree with their conclusions.

Frequently asked questions

What is political psychology?

Political psychology is an interdisciplinary field that applies psychology to politics. It studies how personality, emotion, cognition, identity and group processes shape political attitudes, voting, leadership, polarization, conflict and extremism, and how political environments in turn shape people. It draws on social, cognitive and personality psychology as well as political science, sociology and communication research.

Is political ideology genetic?

Partly heritable, but not determined by genes. Twin studies suggest that around 30-40% of the variation in broad political orientation between people relates to genetic differences, probably through personality traits and dispositions rather than specific political genes. Family upbringing, peers, education, life events and the political context people grow up in all matter, and individuals' views can change over time.

Why do people believe political misinformation?

Several factors combine. People are more likely to accept claims that fit their group's views (motivated reasoning), to believe statements they have seen repeatedly (the illusory truth effect), and to share content without stopping to think about accuracy. Distrust of institutions and the emotional pull of novel, outrageous stories also play a part. Research suggests inattention matters as much as partisanship.

Can political polarization be reduced?

Research offers some hope. People greatly overestimate how extreme and hostile the other side is, and correcting these misperceptions can reduce animosity. Structured contact, perspective-taking exercises, shared goals and messages that respect the audience's values have reduced hostility in experiments. Effects are often modest and short-lived, so researchers stress combining approaches and addressing structural factors too.

Does political psychology favor one side?

It should not, and the field has debated its own biases. Most academic psychologists in Western countries lean left, and critics such as Jonathan Haidt and colleagues have argued this can shape which questions get asked and how results are interpreted. Recent work increasingly tests whether effects apply across the political spectrum, and several findings once attributed to one side have turned out to apply to both.

Sources

  1. Adorno, T. W., Frenkel-Brunswik, E., Levinson, D. J., & Sanford, R. N. (1950). The Authoritarian Personality. Harper.
  2. Altemeyer, B. (1981). Right-Wing Authoritarianism. University of Manitoba Press.
  3. Jost, J. T., Glaser, J., Kruglanski, A. W., & Sulloway, F. J. (2003). Political conservatism as motivated social cognition. Psychological Bulletin, 129(3), 339–375.
  4. Graham, J., Haidt, J., & Nosek, B. A. (2009). Liberals and conservatives rely on different sets of moral foundations. Journal of Personality and Social Psychology, 96(5), 1029–1046.
  5. Iyengar, S., & Westwood, S. J. (2015). Fear and loathing across party lines: New evidence on group polarization. American Journal of Political Science, 59(3), 690–707.
  6. Vosoughi, S., Roy, D., & Aral, S. (2018). The spread of true and false news online. Science, 359(6380), 1146–1151.
  7. Wood, T., & Porter, E. (2019). The elusive backfire effect: Mass attitudes' steadfast factual adherence. Political Behavior, 41(1), 135–163.
  8. Huddy, L., Sears, D. O., Levy, J. S., & Jerit, J. (Eds.). (2023). The Oxford Handbook of Political Psychology (3rd ed.). Oxford University Press.

About this page. Written and reviewed by the iPsychology Editorial Team using peer-reviewed research, textbooks and guidance from bodies such as the APA, NIMH, NHS and WHO. Content is educational and is not a substitute for professional advice. Spotted an error? Let us know.