Cookie Policy | iPsychology

Effective date: March 1, 2024
Last reviewed on: 2026-04-24

1. What Cookies Are

Cookies are small text files that a website places on your device so it can recognize you on future visits, remember preferences, measure traffic, and — for some sites — personalize advertising. Modern sites also use similar technologies such as local storage, session storage, and web pixels. For simplicity, we refer to all of them as "cookies" in this policy.

This Cookie Policy is part of, and should be read together with, our Privacy Policy.

2. Categories of Cookies We Use

2.1 Strictly necessary

These cookies are required for the Website to function. They do things like remember whether you dismissed a banner or whether you have accepted a cookie preference. They cannot be switched off in our systems. They do not store personally identifying information.

2.2 Analytics (performance)

We use Google Analytics (GA4) to understand how visitors find, use, and move through the site. Analytics cookies measure page views, time on page, referral source, device category, and similar aggregate signals. They help us prioritize what to improve next. You can opt out globally with the Google Analytics Opt-out Browser Add-on.

2.3 Advertising (Google AdSense)

We use Google AdSense to serve ads on the site. Google and its partners may set cookies and similar identifiers to:

Measure whether an ad was shown and whether it was interacted with
Limit how many times the same ad is shown to the same user
Detect invalid clicks and prevent ad fraud
Show ads that are more relevant based on prior visits to this and other websites

Google's use of advertising cookies enables it and its partners to serve ads to users based on their visit to this site and/or other sites on the Internet. Users may opt out of personalized advertising by visiting Google's Ads Settings.

2.4 Third-party embeds

If a page embeds content from a third party (such as fonts, videos, or social share buttons), that third party may set its own cookies when the content is requested. We only use third-party services we consider necessary for the user experience.

3. Specific Cookies You May Encounter

The exact names and lifetimes of cookies change over time as vendors update their systems. At the time of writing, the cookies most likely to be set on ipsychology.net include:

_ga, _ga_<ID>, _gid — Google Analytics, aggregate usage measurement
NID, AEC — Google, security and preferences
__gads, __gpi — Google AdSense, ad delivery and measurement
IDE, DSID, test_cookie — DoubleClick / Google ad platform

For each Google cookie, canonical descriptions are published by Google at policies.google.com/technologies/cookies.

4. How to Control Cookies

4.1 Browser controls

Most browsers let you block or delete cookies. You can usually find these controls under Settings → Privacy. Blocking all cookies may affect how parts of the site work. Common browser guides:

4.2 Opt out of personalized ads

Google Ads Settings — control Google personalized advertising across your Google account and devices
YourAdChoices (DAA) — US industry-wide opt-out
Your Online Choices (EDAA) — European industry-wide opt-out
NAI opt-out — Network Advertising Initiative member opt-out

4.3 Do Not Track

Industry standards for "Do Not Track" have not been finalized. Our site does not currently change behavior in response to DNT signals; please use the controls above instead.

5. Consent Where Required

Where required by law (for example, under the EU ePrivacy Directive and national laws implementing the GDPR), we request consent before non-essential cookies — including advertising cookies — are set. You can change or withdraw consent at any time using your browser controls or the opt-out links above.

6. Changes to This Policy

We may update this Cookie Policy when the cookies we use change or when regulations evolve. Updates are reflected in the "Last reviewed on" date above.

7. Contact

Questions about this Cookie Policy can be sent to [email protected].