Cookie Policy
What cookies iPsychology uses and how to control them.
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Last updated: October 13, 2026
1. What cookies are
Cookies are small text files that a website stores on your device. They let a site, or the services it uses, recognize your browser, remember choices and measure how the site is used. Similar technologies, such as pixels, local storage and device identifiers, work in comparable ways. In this policy, "cookies" covers all of these. This policy should be read with our privacy policy.
2. Cookies used on this site
| Type | Provider | Purpose |
|---|---|---|
| Strictly necessary | iPsychology and our consent tool | Make the site work and remember your cookie and consent choices. |
| Analytics | Google Analytics 4 (measurement ID G-TM377K4SQF) | Count visits and measure how pages are used, in aggregate, so we can improve content. Google Analytics 4 typically sets cookies named _ga and _ga_TM377K4SQF. |
| Advertising | Mediavine and its advertising partners, including Google | Show ads, personalize ads based on interests and browsing on this and other sites, limit repeat ads, measure ad performance and prevent fraud. |
The exact cookies set by advertising partners vary by partner, location and your consent choices, and they change over time. Mediavine's privacy policy describes its practices and partners.
3. Analytics cookies
We use Google Analytics 4 to understand which pages are read and how visitors find the site. This data helps us decide what to improve. You can opt out across websites with the Google Analytics opt-out browser add-on. Learn more in how Google uses information from sites or apps that use its services.
4. Advertising cookies
iPsychology is free to read because it shows ads managed by Mediavine. Mediavine and its partners use cookies and similar technologies for ad personalization and measurement. To learn more and to opt out of interest-based advertising, see:
- Mediavine's privacy policy
- How Google uses information from sites that use its services
- YourAdChoices (US) and Your Online Choices (Europe)
5. Consent
Where the law requires it, for example in the European Economic Area and the United Kingdom, a consent management platform asks for your choice before non-essential cookies, such as analytics and advertising cookies, are used. You can accept or reject these cookies and change your choice later through the consent tool where it is available. Where US state privacy laws apply, you can opt out of the use of cookies for targeted advertising using the privacy controls shown on the site or the options described in our privacy policy.
6. Managing cookies in your browser
Most browsers let you view, block and delete cookies, usually under Settings, then Privacy. Blocking all cookies may affect how some sites work. You will still see ads if you block advertising cookies, but they will be less relevant. Help pages for common browsers:
7. Changes to this policy
We may update this policy when the technologies we use or the law change. The "last updated" date shows when it was last revised.
8. Contact
Questions about cookies can be sent through our contact page or to [email protected].